Job description
Implement the following functional work areas with the principles of standardization, simplification, streamlining, focus on effectiveness, meeting operations and development of the Company.
1. Planning
- Research and develop the basis for proposals and plan activities, implementation timeline, budget for Marketing campaigns according to the approved annual Marketing plan.
- Organize implementation, appraise and coordinate the development of a set of plans (objectives, activity planning, budget) for Trade Marketing activities at the location on a regular annual/quarterly basis that have been approved.
- Budget planning: Organize, implement, control, evaluate and inspect the establishment and implementation of Marketing budget.
- Plan for connecting tenants and partners: Plan, organize, connect and care for chain customers and responsible partners.
2. Implementation
- Develop detailed implementation plans for the department's work from the approved Marketing plan, control implementation to ensure correct schedule, including Chain Marketing campaigns, location Trade Marketing, opening of new shopping centers.
- Organize and implement care activities, combine Marketing with chain tenants. Coordinate implementation and negotiate the execution of cooperation programs between Vincom and tenants and other partners.
- Organize evaluation and appraise proposals for signage planning at shopping centers.
- Control the use of Marketing budget according to the correct standards; optimize Marketing costs such as organizing standardized implementation, building a media price bank.
- Manage and evaluate contractor quality, periodically organize expansion and development of the contractor list for Marketing communication implementation.
- Organize and implement brand communication activities and periodic Marketing campaigns, propose solutions to increase media attraction, loyalty and customer experience of shopping centers.
3. Human Resources
- Proactively search for and develop quality human resources, propose recruitment to ensure the department's staffing.
- Support and control the personal development path of subordinate staff.
- Organize evaluation and ranking of subordinate staff.
- Build a civilized working environment and high culture according to the Group's Working Environment criteria.
- Recognize and propose timely commendations for achievements to the highest leadership of the department.
4. Management and Training
- Develop and control training plans for subordinate staff. Training is organized fully according to the approved plan with good quality.
- Organize training to enhance professional knowledge, experience in implementing the work of the Marketing Operations department of shopping centers.
- Periodically organize review and update of standards/guidelines for Marketing implementation areas.
- Research and develop additional Marketing standards with the aim of increasing work productivity, optimizing the effectiveness of Marketing activities implementation.
- Periodically organize inspection of the implementation of chain Marketing programs and Trade Marketing at shopping centers.
- Evaluate results to draw lessons for the development and implementation of plans in the future.
5. Other work
- Control contract procedures, advances and payments for Marketing implementation items of the department.
- Implement support work assigned by leadership.
Requirements
1. Education
- Bachelor's degree or higher, majoring in Marketing, Communications, Journalism, Economics or related fields.
- Preference for graduates from foreign universities.
2. Work experience
- Minimum 5–7 years of Marketing experience, preference for candidates with strengths in Implementation Marketing at large corporations or agencies.
- Minimum 2–3 years of experience in equivalent management positions.
- Work experience at corporations/real estate, retail or trading companies is an advantage.
3. Skills and other professional competencies
- Ability to use English language is an advantage.
- Proficient in IT and software related to the job.
- Quick thinking, proactive and able to withstand high pressure in work.
