I POSITION OBJECTIVE
Responsible for building and implementing VietCredit brand communications activities from research, planning, execution to effectiveness measurement; contributing to consolidating a professional, modern, trustworthy and consistent brand image across all touchpoints.
II ROLES, RESPONSIBILITIES AND SCOPE OF WORK
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Brand research and assessment: Monitor market, competitors, trends, customer segments and brand image; synthesize insights as a basis for communications direction.
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Branding plan development: Define objectives, audience, positioning, messaging, channels, activities, budget, timeline and measurement indicators; develop brand plans by year, phase or campaign.
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Corporate brand management: Coordinate management of identity system, Brand Guidelines, messaging and brand assets; ensure consistency across website, social media, documents, events and publications.
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Product brand communications: Collaborate with Product Marketing, PM/PD to develop communications direction, value messaging, product launch or repositioning plans across appropriate channels.
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PR and media relations: Develop PR plans; lead or coordinate press releases, articles, spokesperson content, interviews and media relations activities.
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Reputation management: Monitor information and discussions about the brand; identify issues, assess impact level, propose response scenarios and coordinate crisis communications management when needed.
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Brand campaigns and activities: Execute integrated campaigns, brand content, events, CSR, awards and co-branding activities with partners according to approved plans.
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Agency and vendor management: Develop briefs, select solutions, monitor scope, timeline, budget and quality; proactively manage direct execution or coordinate with agencies depending on each item's nature.
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Measurement and reporting: Track progress and metrics such as coverage, quality of appearance, engagement level, discussion sentiment, Share of Voice and Brand Health; consolidate results, learnings and optimization recommendations.
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Coordination and operational support: Work with Content, Media, Design, Performance, PM/PD, Legal, Compliance, partners and related units; flexibly take on communications or marketing project operations work when assigned.
III CANDIDATE REQUIREMENTS
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Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Brand Management or related fields.
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At least 04 years of experience in Branding, PR or Corporate Communications; directly participated in building and implementing relatively comprehensive brand plans.
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Preference for candidates with experience in banking, financial companies, fintech, insurance, technology, e-commerce or digital products.
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Understanding of brand strategy, positioning, brand architecture, identity, messaging, integrated communications, PR and reputation management.
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Ability to develop clear plans from objectives, insights, audience, messaging, channels, activities, budget, timeline to KPIs and evaluation methods.
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Strong writing, editing and content review capabilities; able to develop press releases, PR articles, spokesperson content, proposals and management reports.
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Experience working with media organizations, agencies and vendors; able to manage briefs, quality, timeline and budget.
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Proficiency with communications monitoring tools, social listening, basic data analysis, PowerPoint, Excel and AI tools for research, content and reporting.
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Systemic thinking, sensitivity to communications risks; proactive, careful, able to handle timeline pressure and coordinate effectively with multiple stakeholders.
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Ability to read and understand English documents; understanding of legal requirements and compliance in financial communications is an advantage.
IV RECRUITMENT PROCESS
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Round 1 - Application: Submit CV; encouraged to attach portfolio, proposal or case study demonstrating your role and results in Branding/PR projects.
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Round 2 - Technical interview with direct manager: Discuss experience, planning thinking and how you would handle a short communications scenario during the interview.
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Round 3 - Final interview with senior manager (optional): May have an additional interview with senior leadership about development direction and fit for the position.
V BENEFITS
1 Compensation
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Fixed salary negotiable based on competence and experience.
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Lunch allowance 500,000 VND/month.
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Performance bonus based on work results; 13th month salary and holiday bonuses according to Company policy.
2 Insurance and benefits
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Social insurance, health insurance, unemployment insurance as regulated; health insurance by grade and current Company policy.
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Annual leave, seniority leave, compassionate leave and employee care policies as regulated.
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Participate in cultural, sports, travel and teambuilding activities 2 times/year
3 Development opportunities
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Directly build brand for digital financial product portfolio; work with platforms, partners, media organizations and agencies.
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Able to proactively propose initiatives; work in a professional environment with career development opportunities based on competence.
