Job description
Key Responsibilities
- Design, implement, and manage dealer incentive and engagement programs aligned with VinFast’s business and service strategies.
- Develop multi-phase and long-term program frameworks (campaign series, annual programs, recognition cycles) to maintain dealer motivation and participation.
- Create programs that connect and engage dealers across regions, fostering collaboration and shared best practices within the VinFast dealer network.
- Develop and implement training programs and cultural development at Service Shop
- Organize specialized topics and professional forums for the community of industry experts & cultural champions.
- Promote a learning culture, develop a learning community, and share knowledge within the system.
- Organize competitions, engagement activities, recognition, and award programs to encourage a learning spirit, spread culture, and improve service quality.
Requirements
Qualifications & Experience
- Bachelor’s degree or higher in Business Administration, Human Resources, Marketing, Communications, or related fields.
- Minimum 3–5 years of experience in:
- Training program management or dealer network programs.
- Designing and executing dealer incentive, engagement, or competition programs.
- Proven experience in building and managing program series rather than one-off activities.
- Hands-on experience in organizing:
- Team-building programs
- Dealer appreciation / recognition programs
- Programs focused on dealer service quality improvement
Skills & Competencies
- Strong program design and project management skills.
- Ability to create engaging, motivating, and scalable programs.
- Excellent communication, presentation, and stakeholder management skills.
- Strong execution mindset with attention to detail.
- Ability to work under pressure and manage multiple programs simultaneously.
- Good command of English (written and spoken).
Preferred Qualifications
- Experience working with dealer or distributor networks, preferably in automotive or related industries.
- Experience in large-scale or fast-growing organizations.
- Understanding of customer service excellence frameworks and dealer performance standards.