Vingroup

Customer Experience Manager

Hanoi, Vietnam · On site · Lead

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Job description

Key Responsibilities

Measurement and Analysis of After-Sales Customer Satisfaction Metrics

- Design and implement post-service customer satisfaction surveys to measure CSI, NPS, and CSAT across product lines, regions, and service workshops, ensuring comprehensive and reliable customer experience data collection.

- Consolidate, cleanse, and standardize survey data and customer feedback from contact centers, customer applications, and social media to ensure consistency across measurement data sources.

- Analyze measurement results, identify root causes of low-scoring customer touchpoints, and develop periodic after-sales customer experience reports and rankings to support decision-making by the Division's leadership.

Complaint Resolution Control and Recurrence Prevention

- Establish procedures for receiving, classifying, and escalating after-sales complaints based on severity, and monitor compliance with committed resolution timelines across the entire service network.

- Directly coordinate the resolution of complex cases that exceed service workshops' authority or pose reputational risks, working with Technical, Legal, and Communications teams to align on resolution plans.

- Analyze recurring complaint patterns and recommend adjustments to policies, processes, and training content to prevent issues from recurring.

Customer Experience Improvement and Network-Wide Implementation Coordination

- Review the after-sales customer journey to identify bottlenecks, redundant steps, and common customer pain points, providing a data-driven basis for improvement recommendations.

- Propose and monitor the implementation of initiatives to improve processes, policies, and tools across customer touchpoints, including impact assessments and resource requirements to ensure feasibility.

- Organize training, guidance, and communications on after-sales customer experience standards for service workshop and dealership teams, while measuring performance before and after improvements to validate actual improvements.

Requirements

Requirements

- Bachelor’s degree in Business Administration, Marketing, Customer Experience, Operations, or a related field; MBA is a plus.

- 7+ years of experience in Customer Experience, Customer Service, Customer Operations, with significant experience in automotive is a MUST. - Experience managing omnichannel customer service operations, contact centers, CRM, digital channels, and customer analytics.

- Strong commercial and strategic mindset with the ability to connect CX initiatives to business outcomes.

- Excellent stakeholder management and communication skills, with the ability to influence senior executives and cross-functional teams.

- International or multi-market experience is highly preferred.

- Experience in automotive, mobility, EV, technology, or other customer-centric industries is an advantage.

- Good command of English.

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