JOB DESCRIPTION
1. Market Research
- Research and analyze market factors, industry trends and competitor activities.
- Identify brand differentiation points and competitive advantages to propose appropriate brand development strategies.
2. Build and Deploy Brand Identity:
- Develop and maintain brand identity across all communication materials, ensuring consistency and alignment across channels.
- Support departments and partners in applying brand identity to advertising and communication campaigns.
3. Develop and Manage Brand Recognition:
- Build and update brand standards, including brand identity system (logo, colors, fonts, imagery, etc.) and application guidelines.
- Ensure consistency of brand identity elements (logo, colors, fonts, imagery, etc.) across all materials and communication channels.
4. Conduct Brand Health Surveys and Assessments:
- Plan and conduct periodic surveys to measure customer brand awareness, preference and loyalty levels.
- Consolidate and analyze data to assess brand health and propose improvement solutions.
5. Implement Brand Development Campaigns:
- Coordinate with relevant departments to implement communication campaigns to enhance brand awareness.
- Monitor and report on the effectiveness of brand campaigns.
6. Evaluate Brand Usage Effectiveness:
- Monitor and evaluate brand usage effectiveness in communication and advertising campaigns.
- Provide optimization recommendations to enhance effectiveness and brand value in marketing activities.
JOB REQUIREMENTS
1. Education/Certification
- Bachelor's degree in Marketing, Business Administration or Communications.
2. Work Experience
- Minimum 3 years of experience in brand building.
3. Knowledge/Professional Competencies/Skills
3.1. Professional Skills
- Knowledge of brand building and brand management.
- Understanding of brand measurement tools (Brand Tracking, NPS).
- Content creation skills.
3.2. Digital Skills
- Application of AI in work.
3.3. Other Skills
- Analysis and reporting skills.
- Communication and teamwork skills.
- Time management skills.
- Skills in using design tools (illustrator, pts, canva, ...)
- Creative thinking.
- Persistence and flexibility.
3.4. Other Competencies
- Ability to observe and identify issues, analyze root causes, assess opportunities/risks and propose solutions.
- Ability to proactively learn and research.
- Ability to work to standards, collaborative ability, communication ability and self-motivation.
- Continuous improvement and innovation.
BENEFITS AND ENTITLEMENTS
- Flexible & Competitive Compensation: Receive fixed salary commensurate with capabilities and attractive bonuses based on actual performance contribution on projects.
- Clear career development path
- Benefits & Working Conditions: Active Cool-down Mechanism: After continuous long-term campaigns or projects, the company prioritizes creating space and time for you to transition to rest, training and energy recovery, preparing for the next steps.
- Full insurance, healthcare and benefits according to State regulations and the Group's special policies.
- Premium health insurance package and 24/24 accident insurance outside BHXH, BHYT policies according to State regulations BHTN.
- Individual capacity development training programs, team engagement programs, retreats, teambuilding.
