Job description
WHAT YOU WILL DO
Rebrand Implementation & Coordination
- Coordinate and drive the system-wide implementation of Vinschool’s Rebrand strategy, ensuring approved directions and standards are translated into clear actions across functions and campuses.
- Coordinate cross-functional Rebrand initiatives involving academic, school leadership, HR, admissions, communications and campus teams.
- Track implementation progress, identify gaps and facilitate continuous improvement across the system.
Education & Brand Integration
- Work closely with academic and school leadership teams to ensure Rebrand initiatives remain grounded in Vinschool’s educational philosophy and academic direction.
- Help translate educational concepts and practices into clear, accessible and compelling narratives for different audiences.
- Connect developments in teaching and learning, student experience, professional practice and parent partnership with the wider Vinschool brand story.
- Identify strong educational practices and credible evidence that demonstrate the Vinschool brand in action.
Brand Consistency & Experience
- Manage the consistent application of approved brand guidelines, tools and governance processes across the system.
- Partner with campuses and functional teams to embed approved brand experience standards into practice.
- Work with Brand Gatekeepers to strengthen consistency in how the Vinschool brand is understood, communicated and experienced.
- Support brand reviews and identify opportunities to strengthen alignment between brand promise and actual school experience.
Content, Communication & Capability Building
- Develop and curate high-quality content that makes Vinschool’s educational philosophy and Rebrand direction meaningful and accessible.
- Develop practical resources and guidance to help leaders and staff understand and represent the Vinschool brand.
- Coordinate learning, engagement and communication initiatives related to Rebrand.
- Support the development and readiness of spokespersons and other brand representatives.
Requirements
- Strong understanding of K–12 education, teaching and learning, curriculum, educational innovation or school development.
- Relevant professional experience in education, ideally gained through schools, education systems, educational organisations, curriculum/programme development or education consulting.
- Ability to understand educational concepts and translate them into clear narratives, programmes and experiences for different audiences.
- Experience or demonstrated capability in branding, strategic communications, content development or stakeholder engagement.
- Strong programme/project management skills and experience coordinating complex, cross-functional initiatives.
- Strong analytical thinking and an evidence-informed mindset.
- Excellent written and verbal communication skills in Vietnamese and English.
- Experience in brand transformation, organisational transformation or large-scale change initiatives is an advantage.
