- Produce Thailand video and static ads for Meta, TikTok and Google, taking daily orders from UA team through the creative queue.
- Write Thailand hooks, copy, subtitles and voice-over scripts that sound like Vietnamese football fans.
- Make 3–5 variations of every winning ad, and adapt winners from other markets for Thailand.
- Build master files for new concepts so the Thailand and Indonesia teams can adapt them.
- Tag every asset before it goes live; review results weekly and kill or iterate based on which ads bring players who stay, not clicks.
- Bring Thailand football insight to every concept: the legends and events that move Thailand players, V.League and national-team moments, and rival campaigns. Play the game regularly.
- Turn LiveOps events and top-up packs into ad concepts, and request the gameplay footage you need from Product in time.
- Work within the brand guidelines, and check anything new in tone or format with Brand Marketing first.
Requirements
Must have- 1–3 years making performance video and static ads for mobile games or apps, with a portfolio.
- Strong in Premiere Pro or After Effects, CapCut, and Photoshop or Figma.
- Native Vietnamese with natural copywriting; working English for files shared with other markets.
- Follows football closely: V.League, the national team and the Premier League.
- Fast and organised: can turn around several orders a day and keep files clean for others to reuse.
- Comfortable being judged on numbers and changing a creative because the data says so.
- Has played FC Mobile, eFootball or Total Football seriously.
- Uses AI tools to produce variations faster.
- Has worked with UA teams on Meta, TikTok or Google ads.
