Strategy & Planning:
- Develop short-term and long-term integrated Marketing & Communications strategy (IMC Plan) aligned with the company's business objectives.
- Conduct in-depth research and analysis of the market, competitors and target customer profiles to provide valuable "Insights" for campaigns.
- Content creation: Lead communication storytelling, build Big Ideas and consistent messaging across advertising channels.
Coordination & Execution:
- Oversee and coordinate campaign implementation, ensuring message consistency across all touchpoints (Online, Offline, PR, Event...).
- Work closely with Agencies, media partners and internal departments to ensure campaigns are executed on schedule and with quality.
Performance & Budget Management:
- Develop budgets and manage campaign spending, ensuring cost optimization and maximum performance.
- Monitor, measure and evaluate campaign effectiveness based on KPI indicators, ROI; provide analytical reports and improvement recommendations.
Updates & Innovation:
- Keep up with the latest Marketing trends, apply modern communication technologies (Martech, AI...) to create breakthroughs for FTEL campaigns.
Education & Experience:
- Bachelor's degree in Marketing, Communications, Business Administration, Economics or related fields.
- Minimum 3 years of experience in a Planner or Account position at advertising agencies or Marketing departments of large companies.
- Direct experience in planning and leading communication storytelling for large-scale campaigns.
Professional Skills:
- Storytelling: Sharp content thinking, ability to write and tell compelling stories, convert ideas into specific execution plans.
- Project management: Good coordination, supervision and Agency/partner management skills.
- Data thinking: Ability to understand data, manage budgets and optimize advertising effectiveness.
- Market understanding: Sensitivity to communication trends and user behavior in the Telecommunications/Technology industry.
Personal Qualities:
- Strategic thinking, unlimited creativity but still aligned with practical objectives.
- Proactive, able to handle high pressure and have absolute responsibility for work.
- Presentation skills and ability to persuasively "sell" ideas.
- Income and bonus: Competitive and attractive salary package, commensurate with ability and experience, 13th month bonus.
- Benefits: Full insurance coverage according to Vietnamese labor law (Social insurance, Health insurance, Unemployment insurance).
- Diverse benefit policies: Annual health check-ups, specialized FPT Care health insurance package (free medical treatment at all hospitals).
- Appreciation activities and spiritual life care for employees and their families.
- Training and development: Participate in professional skill and soft skill training courses, Many opportunities for career development and advancement.
- Work environment: Friendly, open, dynamic, creative and professional work environment.
- Distinctive and vibrant corporate culture with many attractive activities: New employee orientation, Teambuilding, Company birthday, holiday events...
- Promotions: Enjoy promotional packages when using FPT Telecom services.
