* Number of positions: 01
* Department: Integrated Communications Department - Marketing Division
* Work location: Hateco Laroma Building - 32 Huynh Thuc Khang Street, Lang Ward, Hanoi
* Working hours: 8:30 AM – 5:30 PM, Monday to Friday
JOB DESCRIPTION
- Plan and propose Marketing Automation/Customer Engagement campaigns to increase interaction, conversion and customer retention, including:
- Build customer segments, customer journeys and automated interaction scenarios according to each Marketing objective
- Propose solutions for content personalization, offers, timing and channels appropriate for each customer group
- Directly implement and operate programs on CDP and Marketing Automation platforms; perform customer personalization and interaction via App Push, In-app, Email, SMS and other digital channels.
- Research and propose AI applications in Marketing activities such as customer behavior analysis, potential customer segment/list recommendations, content and offer personalization, conversion or churn prediction, support for optimizing customer journey and implementation performance.
- Conduct A/B Testing, monitor, analyze and evaluate program effectiveness; thereby propose optimization of customer journey, campaigns and systems.
- Coordinate with relevant departments to propose system, data, tracking and feature requirements for program implementation.
- Bachelor's degree or higher in Communications, Marketing, Digital Marketing, Data Analytics or related fields. Priority given to candidates with a combined background in Marketing – Data – Technology.
- Proficient in office software. Knowledge of data analysis and dashboard tools is an advantage.
- Minimum 03 years of experience in positions: Marketing Automation, CRM, CDP, Customer Engagement, Growth Marketing, Digital Marketing or positions related to Marketing Technology.
Priority given to candidates:
- Who have directly used tools such as Insider, CleverTap, … or equivalent platforms.
- With experience in Fintech, Banking, E-commerce, Technology, Loyalty/CRM or enterprises that have deployed CDP, Marketing Automation and multi-channel customer management.
- Proactively update and know how to apply AI tools in work, Marketing activities, data analysis and work performance optimization.
- Able to plan, design and implement Marketing Automation/Customer Engagement programs according to business objectives.
- Understand CDP, Marketing Automation, Customer Journey, Customer Segment, Personalization and A/B Testing.
- Able to analyze customer behavior and build automated interaction scenarios according to each stage of the customer journey.
- Understand tracking and data flow: UTM, Pixel, SDK, Event tracking, Attribution, …
- Have data-driven thinking, ability to analyze funnel, conversion, engagement, retention and evaluate program effectiveness.
- Have knowledge of dashboard and report evaluation; knowledge of Power BI, Looker Studio or equivalent tools is an advantage.
- Understand and able to apply AI in Marketing such as behavior analysis, customer segmentation, content/offer personalization, conversion prediction or support for optimizing customer journey.
- Have logical thinking, proactivity, good collaboration, ability to work independently and in teams.
BENEFITS PACKAGE
- Attractive salary & bonus scheme:
- Salary negotiated according to competency, annual competency evaluation
- Rich and attractive bonus scheme (According to company regulations and policies)
- Free breakfast support
- Lunch support: 50,000 VND/day
- Parking, fuel, phone support (depending on position)
- Makeup support for female employees
- Gifts on holidays throughout the year
- Comprehensive insurance & health care:
- Social insurance, health insurance, unemployment insurance according to current law
- Premium 24/7 health insurance package purchased for employees & employee dependents
- Annual periodic health check-ups
- Modern working environment:
- Provision of computers & modern working equipment
- Modern office workspace, Hi-tech working equipment
- Free snack area (drinks, tea, coffee, fruits, yogurt)
- Career development:
- Opportunity to access new technologies, large-scale projects
- Work with a team of over 2000 talented employees with strong expertise and extensive experience, sharing mindset
- Company-sponsored participation in capacity-building training programs
- Company established for over 18 years with products & services that have established their position in the market
- Rich extracurricular activities:
- Distinctive company culture with many well-invested group activities: Team building, Vacation (domestic and international), 20/10, Year End Party, charitable activities,…
- Clubs:
- Badminton Club
- Football Club
- Yoga Club
- Athletics Club
- Swimming Club
*How to apply:
Step 1: Fill in information and attach CV in the Application form below.
Step 2: Read carefully and confirm "Agree" with VNPAY's Personal Data Protection Policy for Candidates on the application screen
Note: For candidates who "Disagree" with the Personal Data Protection Policy above, VNPAY will have no basis to review your application
