Job description
1. Public Relations
- Establish and develop relationships with media organizations (broadcast, print, online, radio); relevant industry associations to promote strategic cooperation activities to support the Group's communication and brand building activities.
- Manage and coordinate press events, media interviews; while controlling information before, during and after events.
- Implement external relations according to approved framework policies and budgets.
2. Crisis Management and Media Crisis Handling
- Monitor and handle media crises.
- Maintain relationships with journalists/industry organizations to track, provide market/policy information, timely provide forecasts and advise on implementing appropriate marketing communication plans.
3. Press Communication Activities According to Marketing Plan
- Develop channel plans, advise on content and articles, and coordinate sending press articles according to media relations and report article links.
4. Media Contract and Rights Management
- Draft and archive media documentation.
- Coordinate monitoring the allocation and use of media rights with the responsible department.
- Implement barter deals and experience the Group's ecosystem.
5. Build and Maintain Compliance with Management and System Operations
- Lead the development of internal management systems for the Department: Regulations, Procedures, Forms, Work Implementation Regulations,… propose adjustments to the Authority Matrix appropriate for operations in each period to ensure internal operations, inter-departmental coordination is continuous, accurate, fast and brings optimal efficiency.
- Develop and implement internal professional training plans for the Department to improve professional capacity, develop successor personnel.
- Comply with internal regulations/policies/documents of the Corporation. Manage data/information/professional files and documents related to internal operations of the Department. Synchronize data towards digitalization and AI-ization of the entire professional business management system.
- Identify, assess, control and minimize risks arising in daily activities at the Unit; report to the Risk Management, Process and Compliance Department the risks arising according to internal policies and regulations on risk management.
- Manage and be responsible for issues related to tools, equipment and assets that the Department uses, operates and manages.
6. Work Directly at Projects/Business Facilities and Operations
- Arrange time to work directly at Projects/Business Facilities/Member Units belonging to the Group's ecosystem.
(Minimum time working directly at Projects/Facilities complies with Company Regulations in each period).
- Inspect, supervise progress, quality and SOP compliance of the Unit. Update on the ICS system and monitor, handle - remedy - thoroughly prevent issues according to Regulations.
- Assess personnel capacity, identify training needs, succession, promotion, rotation and personnel screening,...
- Resolve issues arising related to practical work at the Unit.
7. Perform other tasks as required by superiors
Requirements
Qualifications: Bachelor's degree or higher in Communications, Journalism, Public Relations, Marketing, Economics, International Relations or Languages,...
Knowledge:
- Deep and broad knowledge of Communications, Brand Management, Media Crisis Handling.
- Understanding of trends and characteristics of the Real Estate industry.
Professional Experience: From 08 years of experience in Communications, Marketing & Brand field.
Management Experience: From 3 years of experience in equivalent position, priority given to those who have held the role of Communications Director/Public Relations.
Skills:
- Skills in developing and presenting communication plans.
- Skills in building relationships with press/news agencies.
- Skills in developing PR content.
- Understanding of Digital Marketing tools and Social Media.