A. Job Description
1. Customer segmentation and understanding
- Participate in building and updating Private Banking (PB) customer segmentation criteria. Analyze data to identify profiles, behaviors and needs of PB customers.
- Monitor, research the market and competitors in the high-end customer segment. Propose adjustments to criteria and policies as appropriate.
2. Customer policies and customer journey
- Participate in designing customer policies and PB customer journey, including privileges, specialized services and customer care programs.
- Lead the implementation of PB policies, privileges and services at business units. Monitor implementation progress and effectiveness.
- Monitor customer experience across channels, consolidate customer and RM feedback, propose improvements to enhance PB customer experience.
3. Portfolio management and business effectiveness
- Monitor PB customer portfolio, including number of customers, AUM, revenue and segment migration rate.
- Prepare periodic reports on segment business effectiveness. Analyze causes and propose improvement solutions.
4. Support RM team and coordinate with stakeholders
- Participate in building management processes, PB customer care and guidance documents for RM.
- Support organizing training and guidance for PB RM team to implement customer policies.
- Coordinate with product units, subsidiaries (VCBS, VCBF…) and partners to implement policies and services for PB customers.
- Coordinate with Marketing and Communications departments to organize events, publications and privilege programs for PB customers.
5. Compliance
- Review to ensure PB customer policies and policy implementation comply with legal regulations and VCB internal regulations.
6. Perform other tasks as assigned by management
B. Recruitment Requirements
- Mandatory requirements
- Qualifications
- Professional qualifications: Bachelor's degree or higher in economics, finance, banking, business administration or related fields
- Training type: Full-time regular training program (excluding bridging programs, second degree, part-time or evening programs; Master's degree is only a priority consideration criterion)
- Foreign language proficiency: English B1 or above (European Reference Framework) or equivalent, or graduated from university/postgraduate in English-speaking countries (USA, UK, Australia, Canada, New Zealand…). Good command of all four skills: listening, speaking, reading, writing.
- IT proficiency: Basic IT application certificate (or equivalent) or above. Proficient in Excel and PowerPoint.
- Experience & knowledge
- Minimum 7 years of experience in finance and banking, of which at least 5 years of experience working at a Bank.
- Understanding of high-end customer needs and behaviors, financial, investment and insurance products for this segment.
- Basic understanding of legal regulations related to investment products in Vietnam.
- Skills
- Good market research, data analysis and reporting skills.
- Good communication and presentation skills, able to coordinate with multiple units.
- Ability to work in teams and work in agile manner.
- Personal qualities
- High sense of responsibility
- Careful, dedicated, diligent
- Proactive, creative, adaptable.
- Honest, objective, able to handle high work pressure.
- Customer-centric mindset.
- Open-minded, humble and willing to learn
- Age: Not over 35 years old at the time of recruitment registration.
- Priority criteria
- Experience:
- Experience in retail banking or wealth management.
- Experience managing customer segments from Affluent and above (Priority, Premier, Private Banking…), or directly designing and implementing policies for this segment.
- Participated in projects designing or establishing Private Banking/Wealth Management at banks in Vietnam or Asia region.
- Qualifications: Hold CFP, CFA or other certificates related to financial advisory, investment
Application deadline: by end of 23/11/2026