- Collect and analyze information
- Collect secondary data on market, customers and competitors from public sources and research partners.
public sources and research partners.
- Analyze and synthesize data to identify trends and business opportunities.
- Customer research
- Design and implement surveys and focus group interviews as needed.
- Act as focal point to manage and coordinate with external market research service providers to expand samples when necessary.
to expand samples when necessary.
- Reporting and consulting
- Build periodic/quarterly reports on market, customers and competitors to support product-service direction and marketing activities.
product-service direction and marketing activities.
- Provide insights and suggest directional solutions (not requiring detailed implementation), coordinate with product/Marcom departments to refine proposals.
product/Marcom departments to refine proposals.
- Update and share knowledge
- Continuously monitor market trends and competitive dynamics.
- Share research results and important insights with relevant departments.
- Perform other tasks as assigned by direct manager.