Strategy, Planning & Execution Supervision
- Develop overall non-promotion strategy as well as action plans to build up and meet KPI of user growth & retention, transactions & volume for assigned Merchant Cluster (Retail & FnB Merchants).
- Supervise the always-on process of planning & execution of promotional campaigns, engagement activities (gamification/loyalty/activation…) and other necessary measures to increase new user acquisition & retention; push transactions/volumes & increase Zalopay brand awareness at Merchants’ sides.
- Maintain close relationship and lead the collaboration with merchants/partners to develop co-promotion campaigns, co-branding activities & other win-win product & biz solution.
- Deep dive into data and conduct necessary research & analysis to understand market – competitor – merchant trends, user behaviors and user insight.
- Coordinate efforts across internal & external teams to finalize media communication/branding plans for traffic and user awareness.
- Keep a watchful eye on Product-related aspects (eg: Invisibility, UI/UX, Bugs…); Join the Product Team in giving suggestions on UI/UX improvements and new promotion features to enhance user experience;
Requirements
- Education: Bachelor’s or Master Degree from a reputable University, preferably in Marketing, Economics, or Business Administration.
- Experience: At least 3 years of experience in Trade & Promotion-Campaign Planning & Management; General Marketing or Product Marketing in E-commerce/E-wallet or other Internet/Tech Companies (strong plus) or in Retail/FnB industry;
- Business skillsets required: Market Research, Data Analytics & Insight Driving, Strategy & Planning, Financial Budget Management, Trade Marketing/Promotion-Campaign Management, Branding and Communication, Creativity/Ingenuity.
- Soft-skills: Logical Thinking, Communication, Presentation, Problem Solving, Project Management, Relationship Building; Excellent People Skills to work well with different stakeholders & team members of different levels.
- Good attitudes – Personality: Decisiveness, Proactivity, Supportiveness, Hard-work and Eagerness to learn
