Karofi

Digital Marketing Executive (E-commerce)

Ho Chi Minh City, Vietnam · On site · Associate

1. E-commerce Strategy & Channel Planning Translate business targets into e-commerce plans by market and platform, covering GMV, traffic, conversion, and budget. Build the annual and monthly e-commerce calendar around mega-sale days (9.9, 10.10, 11.11, 12.12), payday sales, and key brand moments. Plan product assortment, pricing, vouchers, and bundles with local Sales and E-commerce teams, keeping prices consistent across online and offline channels. 2. Marketplace Performance Marketing Plan, set up, and optimize marketplace ads (Shopee Ads, Lazada Sponsored Solutions, TikTok Shop GMV Max). Run collaborative ads (Meta CPAS) and off-site traffic campaigns to bring qualified traffic to official stores. Manage ad budgets against ROAS and cost-to-revenue targets; review performance weekly and reallocate budget to what works. 3. Store, Product Content & Conversion Optimization Optimize official stores and product listings (titles, keywords, images, videos, specifications) for in-platform search and conversion. Make high-consideration products easy to compare and buy: clear key benefits, technical specs, comparison charts, installation, filter replacement, and warranty information. Grow ratings, reviews, and Q&A quality to strengthen store reputation and conversion rate. Brief Design and Content teams with clear, conversion-focused requirements for banners, product images, and short videos. 4. Campaigns, Affiliate & Live Commerce Execute mega-sale and always-on campaigns end-to-end: campaign registration, flash sales, vouchers, and in-store campaign pages. Develop affiliate, KOL/KOC, and livestream programs (especially on TikTok Shop and Shopee) to grow both sales and content. Work with platform Key Account Managers and agencies to secure campaign slots, traffic support, and co-funding. 5. Data, Reporting & Insights Track the full funnel – traffic, CTR, conversion rate, AOV, GMV, and ROAS – by market, platform, and SKU. Build and maintain weekly/monthly dashboards and reports that answer: What is working? What is not? What should we do next? Monitor competitors (water purifiers, air purifiers, home appliances) on pricing, promotions, ratings, and share of search. Reconcile marketplace data with internal sales and order data to keep revenue tracking accurate. 6. Cross-functional & Cross-market Coordination Coordinate with Brand, Trade/Sales, Supply Chain, and Customer Service on stock availability, campaign readiness, delivery, and installation service. Align with local market teams and distributors so e-commerce activities stay consistent with the overall marketing and channel strategy. Standardize e-commerce workflows, checklists, and reporting templates to improve speed and quality of execution.
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