BlueScope

Product Management Executive

Ho Chi Minh City, Vietnam · On site · Associate · Full time

The Product Management Executive role primarily exists to drive end-to-end product management for Midstream portfolio by integrating market insight, product development, and commercial execution to deliver sustainable growth in revenue, margin, and market share.

Responsibilities:
·       Own full end-to-end product lifecycle, from market insight to commercialization and portfolio optimization

·       Define product strategy, value proposition, and roadmap aligned with business growth priorities

·       Lead new product development (NPD) and validation with cross-functional teams

·       Drive Go-to-Market (GTM) execution, pricing positioning, and sales enablement

·       Monitor and continuously improve product performance and competitiveness
 

Qualification and/or experienced required:
Bachelor’s degree in in Architecture, Civil Engineering, Materials Engineering, Chemical Engineering, or a related field.

5–10 years of experience in Product Management, Technical Marketing

Proven experience in B2B / industrial / manufacturing environment

Competencies:

·       Familiar with Stage-Gate / New Product Development (NPD) process

·       Strong understanding of: Product lifecycle management; Go-to-market strategy; Pricing and value proposition

·       Experience working cross-functionally with: Sales, Technical, Marketing, Supply Chain

·    Strong commercial acumen: Margin, cost drivers, and business case analysis

1.      Market & Customer Insight – “Solve the right problem”

·        Identify customer pain points, needs, and unmet opportunities

·        Conduct segmentation, market analysis, and competitive benchmarking

·        Capture Voice of Customer (VOC) and translate into product requirements

2.      Product Concept & Business Case – “Should we do it?”

·        Define product concept, value proposition, and differentiation

·        Develop business case (volume, margin, ROI, payback) with alignment with business owner.

·        Align technical feasibility and commercial viability

3.      Product Development & Validation – “Build it right”

·        Work with Technical / R&D / Operations to develop product

·        Manage scope, timeline, and trade-offs

·        Ensure quality, compliance, and performance through trials and validation

4.      Go-To-Market & Launch Readiness – “Ready to sell & scale”

·        Define pricing and commercial positioning

·        Develop sales tools, training, and marketing materials

·        Coordinate launch plan across Sales, Marketing, and Supply Chain

5.      Launch & Commercial Performance – “Does it win?”

·        Track product adoption, revenue, and margin vs target

·        Identify gaps and drive corrective actions

6.      Lifecycle & Portfolio Management – “Scale / Improve/ Phase out”

·        Conduct portfolio review and performance analysis

·        Optimize product mix and investment allocation

·     Recommend scale-up, improvement, or phase-out decisions

At NS BlueScope our success comes from our people. We choose to treat each other with trust and respect. We understand that the range of perspectives that result from having a diverse and inclusive workplace will strengthen NS BlueScope’s capability for continued and sustained business success.

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