Scope of work1. Creator management
- Source, negotiate with and contract local creators.
- Prepare campaign briefs and review creator content before publication.
- Track creator content performance and reallocate spend accordingly.
- Manage the creator collaborator.
- Work to a planning assumption of approximately 30 to 50 creators per specialist.
- Creator roster and tiering
- Monthly creator content calendar
- Creator performance reporting
- Cost per creator install view
Requirements
- Creator, KOL or influencer marketing experience: sourcing, negotiation and contracting.
- Experience reviewing creator content and managing a roster at scale (planning assumption 30 to 50 creators per specialist).
- Some experience directing a collaborator or intern.
- Solid performance monitoring and data handling skills.
- Comfortable reallocating spend based on content performance data.
- Working knowledge of content planning, campaign operations, player insight and brand management.
- Results on creator-attributed installs and reach, cost per organic install and UGC output volume.
- Strong local creator network in Indonesia; fluent Bahasa Indonesia.
