Public Relations Specialist
Position Objective:
The Public Relations Specialist is responsible for implementing external communications activities for Vikki Digital Bank, with the aim of:
- Increasing coverage and positive image of the brand, products and communication programs of Vikki Digital Bank in the press and external communication channels.
- Ensuring PR content is produced and distributed accurately, timely, and in compliance with legal and banking regulations.
- Supporting the PR Manager in monitoring, early detection and handling of communication risks.
Main Tasks & Responsibilities
A. Implementing communication plans & content production
- Participate in building and implementing PR plans for each campaign; propose ideas and communication messages for the Bank's products and programs.
- Write, edit press releases, PR articles, press materials; prepare content for leadership interviews.
- Coordinate with relevant departments to review content, ensure accuracy and compliance before distribution.
B. Media relations, partners & events
- Manage media lists; support maintaining relationships with journalists and editors.
- Work with agencies, partners, KOLs/KOCs (if applicable); coordinate organizing press conferences and communication events.
C. Monitoring, reporting & communication risk management
- Monitor daily news about Vikki Digital Bank, competitors and the industry.
- Consolidate, analyze and report PR effectiveness, media coverage, news sentiment on a regular basis and by campaign.
- Detect and alert early to negative information; support the PR Manager in drafting response messages and coordinating handling when requested.
- Support monitoring budgets, acceptance records, and payments with agencies/partners.
And perform other tasks as assigned by the PR Manager and Marketing & PR Leadership.
Job Requirements
A. Qualifications & Experience
- Bachelor's degree in Communications, Journalism, Public Relations, Marketing or related fields.
- Minimum 3–5 years of experience in PR/external communications, at enterprises or agencies.
- Preference for candidates with experience in:
- Finance – banking – fintech industry; business environment with high compliance requirements.
- Previous work as a journalist/editor in the economics – finance sector.
B. Professional Skills
- Good Vietnamese writing and editing skills; English writing ability is an advantage.
- Understanding of how the press and media operate in Vietnam.
- Ability to independently implement PR items from ideation, content production to performance tracking.
- Project management skills, working with agencies/partners and coordinating across departments.
- Basic knowledge of reputation management and communication crisis handling.
C. Personal Competencies
- Sensitive to news and communication risks; careful, detail-oriented.
- Proactive, highly responsible, able to handle pressure and manage multiple tasks in parallel.
- Communication, persuasion and relationship-building skills; aligned with the innovation culture and fast pace of digital banking.
4. BENEFITS
- Competitive salary based on ability and experience.
- Performance bonuses and benefits according to Vikki Digital Bank policies.
- Dynamic working environment with many development opportunities in the digital banking sector.