About the job
Businesses of all types and sizes trust Google's superior advertising solutions to grow in today's dynamic marketing environment. You bring a passion for sales, an understanding of online communications and a determination to help customers achieve the greatest success. You act with an ownership mindset, adapt quickly to change, and seek new strategic ways to continuously deliver impressive results and better outcomes for both Google and customers. You build trusted relationships with customers, understand their business needs and use that to develop effective solutions that help customers achieve their most ambitious goals. You achieve success with the sales team, shape the future of advertising in the AI era and make a real impact on millions of companies and billions of users who trust Google for their most important goals.
As a Strategic Account Manager, you will be a performance-based marketing expert, driving growth for customers in the Apps and Games sector. You will serve as a growth advisor, leveraging Google's AI-powered solutions to deliver business results and improve customers' global footprint. You will focus on developing and improving full-funnel strategies to meet customers' Key Performance Indicators (KPIs), such as Return on Ad Spend (ROAS) and Customer Lifetime Value (LTV).
You will drive excellence by winning customers through unique value and maximizing the effectiveness of our advertising solutions. You will continuously prove value and highlight successes achieved to inspire future growth for customers in the ever-changing AI era.
Google's Strategic Customer Group (LCS) teams are strategic partners and industry experts supporting the world's leading brands and advertising companies. We continuously encourage customers to reconsider their business operations and discover how Google can help them grow. We focus on helping these customers adapt to major industry changes and drive superior business performance by providing a complete suite of Google advertising solutions at competitive prices on Google Search, YouTube, Measurement, and many other platforms. As a member of the LCS group, you will have a unique opportunity to work with cutting-edge technologies, work with senior managers, influence strategies that shape the market and create real, significant results for large businesses around the world, as well as drive Google's growth.Responsibilities
- Become a product expert, collaborating with product directors at companies in the Games sector to align marketing spend with business objectives.
- Manage campaign performance and allocate budget across Google's advertising product suite (Apps, Search, Display, Video), continuously improving spend to increase Return on Investment (ROI).
- Conduct performance analysis (e.g., attribution, strategy testing, audience segmentation) to uncover insights and address customer challenges.
- Analyze data sets to identify performance bottlenecks, while proposing bidding strategies and measurement frameworks (e.g., SKAdNetwork, GA4).
- Provide information and advocate for Google when presenting new products, performance and campaign results to customers and advertising companies.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience focused on performance-based marketing, communications optimization or data-driven marketing strategy.
- Ability to communicate fluently in both English and Vietnamese to communicate with internal stakeholders and support Vietnamese-speaking customers.
Preferred qualifications:
- Experience using analytics tools (e.g., Google Analytics 4, marketing attribution models, data visualization dashboards and spreadsheet software) combined with excellent problem-solving skills.
- Knowledge of Google advertising products on Apps, Video, Display Network and Search.
- Understanding of the app ecosystem, including revenue generation and user acquisition activities specific to the Apps and Games sector.
- Ability to influence stakeholders both inside and outside the organization to achieve objectives.
