- Manage, coordinate and support the Digital Marketing team at FPT Telecom's branch.
- Plan, manage and optimize advertising on Digital platforms (Google, Facebook, TikTok, Zalo, Native Ads,...).
- Manage and control overall Digital Marketing budget, allocate budget reasonably, optimize ROI.
- Research, plan and implement experimental strategies to collect data, optimize through A/B testing.
- Design customer approach scenarios through CDP/CRM to increase engagement, retention and conversion through channels such as Facebook, Zalo, Email Marketing,...
- Use measurement tools, CDP/CRM to conduct in-depth analysis of campaign effectiveness, classify customer data to identify optimal solutions.
- Work closely with product development, content, design teams and relevant parties to implement Digital Marketing plans.
- Bachelor's degree in Marketing or related fields.
- Minimum 3 years of Digital Marketing experience, preferably with experience managing budgets of at least 2 billion VND/month.
- Proficient in Google Ads/Facebook Ads/TikTok Ads,...
- Bachelor's degree in Marketing, Data Analysis, Economics or related fields.
- Good analytical skills, experience using tools such as Google Analytics, Hotjar and other data platforms to make decisions, identify optimization points and evaluate effectiveness of changes on Website, TikTok Shop, Shopee,...
- Familiar with and have practical experience with CRM/CDP platforms, optimization testing platforms is a major advantage.
- Passionate about building customer experience on Online channels.
- Ability to manage multiple projects, communicate and coordinate effectively.
- Careful and meticulous, especially in budget management.
- Annual compensation package commensurate with ability (13-month salary, business performance bonus, quarterly and annual bonuses...).
- Opportunity to work and develop at FPT, a pioneering company in digital transformation and a leader in consulting, providing and deploying technology and telecommunications services and solutions.
- Continuous professional and management skills training, participation in professional training programs.
- Fair, transparent, friendly, open, dynamic and youthful working environment. Modern facilities, work tools, convenient amenities, technology application, full digital transformation.
- Diverse and rich corporate culture; appreciation activities, care for spiritual life of staff and their families, team building, cultural festivals, clubs, summer vacation…
- Full participation in regimes according to current labor law (social insurance, health insurance, unemployment insurance…); periodic health check-ups, annual summer vacation; FPT Care specialized health insurance package for inpatient and outpatient examination and treatment.
