JOB DESCRIPTION:
Manage, implement and control marketing activities according to annual plans, build product category image, create consumer preference, and aim to achieve brand objectives;
Support the Category Marketing Director in identifying and implementing short-term and long-term marketing strategies for the brand in line with the company's overall business strategy;
Analyze and manage information systems, continuously evaluate the product category, consumer needs, market changes and impacts, and competitive influences to propose practical marketing solutions for the product category;
Develop plans, implement and evaluate results of annual Marketing programs for each brand under responsibility; ensure alignment with the established overall development strategy and achieve product category objectives;
Support the Category Marketing Director/Senior Category Head in building and developing new products, new packaging, serving the business objectives of the product category;
Organize close monitoring of sales situation and forecast product category volume to propose timely support;
Manage and use marketing budget correctly and efficiently within the approved budget scope;
Manage advertising service companies and suppliers to ensure results according to commitments and cost efficiency.
JOB REQUIREMENTS
1. EDUCATION & SPECIALIZATION
University/postgraduate degree, preferably in Economics, Marketing, or Business Administration.
2. EXPERIENCE
3-5 years of working experience in Marketing field at multinational companies/large-scale companies in dairy, food/fast-moving consumer goods product categories, including 2-3 years of experience in an equivalent position;
Experience managing teams to implement brand development projects & Marketing activities: communication programs (ATL) and brand activation programs (BTL), (new product development, market research, advertising, promotion…).
3. PROFESSIONAL KNOWLEDGE & SKILLS
Understanding & proficient implementation of brand marketing/Marketing knowledge & skills;
Good analytical skills and decision-making ability;
Ability to plan, implement, delegate work & control well;
Leadership ability, development and training of subordinate staff;
Good presentation, negotiation and communication skills in internal and external relationships to achieve maximum work efficiency.
4. OTHER REQUIREMENTS
Good English communication;
Proficient in office IT;
Enthusiastic and proactive spirit in work;
Good time management & work prioritization ability, able to handle high pressure.
Note: Due to the large number of applications received, Vinamilk will only contact suitable candidates for interviews. Thank you for your interest and application!
