About the job
Businesses of all types and sizes trust Google's superior advertising solutions to grow in today's dynamic marketing environment. You spread your passion for sales, understanding of online communications and determination to help customers achieve the greatest success. You act with an ownership spirit, quickly adapt to all changes, seek new strategic ways to continuously deliver impressive results and better outcomes for both Google and customers. You build trusted relationships with customers, understand their business needs and based on that build effective solutions to help customers achieve their greatest goals. You harvest success with the sales team, shape the future of advertising in the AI era and make a real impact on millions of companies as well as billions of users who trust Google for their most important goals.As a Performance Specialist, you will drive growth of an increasingly expanding product portfolio in the Southeast Asian market. You will be responsible for shaping product strategy locally, providing products that drive performance (search, performance enhancement, demand creation), drive product usage and business growth, while localizing marketing plans with cross-functional colleagues.
Google's Strategic Customer Group (LCS) teams are strategic partners and industry experts supporting the world's leading brands and advertising companies. We continuously encourage customers to reconsider their business activities and discover ways Google can help them grow. We focus on helping these customers adapt to major industry changes and drive superior business performance by providing a complete suite of Google advertising solutions at competitive prices on Google Search, YouTube, Measurement, and many other platforms. As a member of the LCS group, you will have a unique opportunity to do business with the most advanced technologies, work with senior managers, influence strategies that shape the market and create real results with significant impact on large businesses globally, as well as drive Google's growth.
Responsibilities
- Own and develop a customer portfolio using performance-based marketing solutions. Increase usage of AI Maximization features, Performance Maximization campaigns and Demand Creation campaigns, while normalizing AI usage in marketing activities.
- Develop and execute a product strategy suited to the needs and challenges of the Southeast Asian market. Conduct market research to identify emerging trends, customer needs and interaction context in each Southeast Asian country.
- Work with sales, marketing, technical and other teams to ensure smooth product development, launch and usage processes.
- Monitor key performance indicators and drive continuous improvement in product usage, as well as in interaction and customer satisfaction assurance.
- Support customers, ensure their feedback is incorporated into the product roadmap and decision-making processes.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in digital communications, sales, marketing or product.
Preferred qualifications:
- 3 years of sales experience in the technology or advertising industry.
- Experience launching products in multiple markets.
- Fluent English communication skills as this is a role that communicates with customers, requiring English exchanges with local stakeholders.
- Excellent communication and people management skills, along with the ability to influence stakeholders at all levels.
- Excellent problem-solving skills, with the ability to extract insights from data.
