Karofi

Creative Leader

Ho Chi Minh City, Vietnam · On site · Mid level

1. Creative Strategy and Brand Direction Translate brand strategies, product priorities, and marketing objectives into clear creative concepts and visual directions. Develop campaign ideas, key visuals, storytelling approaches, and creative toolkits for international markets. Define the appropriate mood, tone, and visual language for each campaign, product line, and communication channel. Ensure all creative outputs strengthen Karofi’s brand positioning and clearly communicate product value. 2. Team Leadership and Creative Quality Lead and manage the in-house creative team, including 2D/3D Designers, Video Editors, and Visual Content Specialists. Allocate projects, set priorities, and provide clear direction and feedback throughout the creative process. Review and approve creative materials to ensure quality, accuracy, brand consistency, and market relevance. Coach and develop team capabilities in creative thinking, execution, presentation, and commercial awareness. 3. Integrated Creative Execution Oversee the development of creative materials across digital, social media, video, e-commerce, retail, events, and corporate communication. Lead creative execution for campaigns, product launches, brochures, catalogs, presentations, POSM, signage, displays, and showroom concepts. Work closely with Marketing, Sales, Digital, Product, and Local Market teams to ensure creative solutions support business needs. Adapt creative concepts across markets and channels while maintaining a consistent brand identity. 4. Workflow, Tools, and Creative Innovation Build and improve creative workflows, including briefing, prioritization, production, feedback, approval, and asset delivery. Manage multiple projects, timelines, internal resources, and external creative partners when required. Monitor market, consumer, design, and competitor trends to identify opportunities for creative improvement. Apply AI and other creative technologies to improve ideation, content development, adaptation, and production efficiency. Proactively recommend new tools, formats, and working methods that improve creative quality and team productivity.
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