- uild up and develop ShopeeFood Social Media platform
- Define communication strategy and develop content plans which are consistent with the brand identity, ShopeeFood campaigns to engage with user
- Proactively spot trends, research new methods, new social media channels to apply for social platforms.
- Plan, execute, track & optimize Social Media performance ads across ShopeeFood platforms (Meta ads, TikTok ads, Youtube ads). Provide recommendations to improve long-term marketing performance.
- Using analytical tools such as Social listening tool, Platform Insights (Meta, Tiktok, etc.) to monitor & evaluate the effectiveness of channels, contents and ensure performance.
- Working closely with a diverse team of marketers, designers, and business developers in a fast-paced environment to execute relevant tasks & ongoing projects.
- Leverage AI tools to support content creation, Design briefs, campaign reports, and data-driven insights.
- Do other tasks assigned by the line manager
Requirements
- Graduated from University and have at least 3 years of experience in developing Social Media platforms/building up social communities/ performance marketing
- Creative, proactive in updating trends and knowledge in social media, influencers & social networking.
- Strong logical and critical thinking, problem-solving skills
- Excellent written and verbal communication skills and deep understanding of social media management.
- Data & Performance driven. Capable of analyzing & driving good insights from data is a plus
- Good at using Microsoft Office (Word, Excel, PowerPoint).
- Having a basic mindset of design, the ability to use Picture/Video Editing Softwares is a plus
- Familiar with Food Delivery or E-commerce
- Good command of English in Reading, Writing & Speaking
