We are looking for a creative and growth-oriented Marketing Content Executive to develop engaging content across owned channels, social media platforms, and online communities. This role will work closely with cross-functional teams to execute integrated marketing campaigns, strengthen brand awareness, and drive audience engagement through impactful content.
Key Responsibilities
Content Marketing
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Develop creative content ideas aligned with marketing objectives and brand positioning.
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Create, edit, and publish content across owned channels, social media platforms, blogs, and community groups.
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Support integrated marketing campaigns by producing content for product launches, promotions, and brand initiatives.
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Coordinate with designers, agencies, content creators, and other stakeholders to ensure timely content delivery.
Social Media
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Manage the company’s owned social media channels and content calendar.
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Coordinate content publishing across all communication platforms.
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Engage existing Timo social group by delivering product education and timely promotional updates.
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Collaborate with Marketing, Growth, Commercial, and Customer Service teams to support campaign execution.
Content Performance & Optimization
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Monitor content performance and engagement metrics.
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Collect insights and prepare monthly content performance reports.
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Continuously optimize content strategies based on audience behavior and campaign results.
Social Listening & Trend Analysis
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Monitor industry trends, competitors, and consumer insights.
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Identify emerging content opportunities and platform best practices.
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Recommend new content formats, creative concepts, and social media initiatives.
Requirements
Qualifications
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Bachelor’s degree in Marketing, Communications, Multimedia Arts, or a related field.
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2–4 years of experience in Content Marketing, Social Media, or Digital Marketing.
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Excellent copywriting and storytelling skills in Vietnamese; English proficiency is a strong advantage.
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Strong understanding of social media platforms and digital marketing trends.
Skills & Competencies
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Experience planning and managing content calendars.
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Strong project management and stakeholder management skills.
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Analytical mindset with the ability to interpret content performance data.
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Creative thinker with excellent communication and collaboration skills.
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Self-driven, proactive, and eager to experiment with new ideas and emerging platforms.
We’re especially excited to meet candidates who:
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Can perform basic video editing using tools such as CapCut, Premiere Pro, Canva, or similar software.
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Feel confident appearing on camera and creating short-form video content for platforms such as TikTok, Instagram Reels, or YouTube Shorts.
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Have experience collaborating with content creators, KOLs, influencers, or online communities.
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Familiarity with financial products such as loans, credit cards, savings, or digital banking is preferred
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Are passionate about experimenting with new content formats and social media trends.
