What you will do
1. Account Ownership & Revenue Growth
- Proactively develop a deep understanding of the Adtima ecosystem (Zalo, Zing MP3, ZNews, Baomoi, etc.) and its full range of products/solutions to advise clients accurately
- Approach new clients, build pipeline, and craft proposals that meet and exceed assigned revenue targets
- Maintain and grow relationships with existing clients, ensuring renewals and budget expansion (upsell, cross-sell) across each stage of the full funnel.
2. Full-Funnel Proposal & Solution Selling
- Develop strategic proposals spanning the entire funnel — awareness, consideration, engagement, data acquisition, conversion, loyalty, and reactivation — rather than focusing on standalone ad packages
- Own solution architecture, media planning logic, KPI framework, and commercial recommendations within every proposal
- Use data, market insights, category benchmarks, and platform capabilities to strengthen proposal quality and client confidence
- Continue to act as project manager: managing client expectations, tracking delivery progress, and ensuring on-time, high-quality execution.
3. Cross-Functional Execution
- Work closely with Planning, Content, Creative, Production, and Data teams to turn proposals into solutions that are operationally executable and financially sound
- Ensure every proposal is strategically sound, commercially viable, and operationally executable.
4. Performance Analysis & Optimization
- Analyze campaign performance data, prepare regular reports, and recommend optimizations when results fall short of expectations
- Use campaign results as evidence to support budget/solution expansion in subsequent cycles.
5. Market Feedback Loop
- Capture client/agency feedback on products, market gaps, and unmet needs
- Relay this feedback to the Product/Solution teams to improve solution-market fit and scalability
What you will need
- Minimum 3 years of experience in digital marketing/advertising sales, preferably with experience selling full-funnel or solution-based offerings (not just media/ad sales)
- Understanding of digital disciplines: user experience, technology, creative, and the stages of the marketing funnel (awareness → reactivation)
- Consultative selling skills: ability to run discovery conversations, build business cases, and present solutions tied to client business objectives
- Ability to build structured proposals: solution logic, KPI framework, and performance measurement
- Excellent communication, presentation, and negotiation skills
- Strong problem-solving and teamwork skills, and ability to perform well under pressure
- Bachelor's degree in Business or equivalent
Preferred
- Experience working with CRM, engagement platforms, commerce, martech/adtech, or loyalty solutions
- Existing relationships with clients/agencies in the industry
