1. Customer Retention & Engagement
Propose and implement customer retention initiatives across the policy lifecycle, including lapse prevention, reinstatement, surrender conservation and other relevant programs.
Analyze customer, payment and premium collection data to identify at-risk customer segments, key drivers of policy persistency and improvement opportunities.
Develop and implement data-driven customer engagement and retention programs based on customer segmentation, behavior and needs.
Monitor and evaluate retention performance and program effectiveness, and recommend adjustments based on actual results and relevant metrics.
Partner with Business, Premium Collection and relevant functions to improve collection effectiveness and policy persistency.
2. Customer Feedback & Service Improvement
Proactively capture and analyze customer feedback, complaints and interaction data to identify service issues, trends and improvement opportunities.
Identify root causes and customer impact across key Operations touchpoints, including policy servicing, premium collection and claims.
Partner with the Customer Experience function and relevant stakeholders to provide operational insights and implement service improvement initiatives within Operations.
Monitor the impact of improvement initiatives through customer feedback, service quality and relevant metrics, and recommend further actions where necessary.
3. Process Improvement & Operational Excellence
Analyze processes, productivity, service quality and operational metrics to identify bottlenecks, root causes and improvement opportunities.
Propose and drive process simplification, standardization, automation and improvement initiatives to enhance productivity, service quality and operational effectiveness.
Partner with Information Technology and relevant functions to define business requirements, evaluate and implement technology, digital and system solutions supporting Operations needs.
Act as the business lead or coordinator for assigned Operations improvement initiatives and projects, and partner with PMO for projects governed under the Company's project management framework.
Drive change implementation within the assigned scope, coordinate the resolution of issues and risks, and support relevant teams in adopting new processes, solutions and ways of working.
Monitor and evaluate post-implementation effectiveness against relevant customer and operational outcomes, and recommend adjustments to support achievement of intended objectives.
Provide relevant analysis, reporting and recommendations to support decision-making by the COO and Operations management.
Manage and develop the team while promoting continuous improvement and effective collaboration across Operations.
Perform other duties appropriate to the scope of the role as assigned by management.
Qualifications
Bachelor's degree or above in Business Administration, Insurance, Finance, Economics or a related field.
8–12 years of relevant experience in life insurance, financial services or comparable service industries, with experience in Customer Retention, Customer Service, Operations or Process Improvement.
Experience in people management and coordinating or leading cross-functional initiatives and projects.
Good understanding of life insurance operations and the policy lifecycle; experience in policy servicing, premium collection, claims and customer retention is preferred.
Strong ability to analyze customer and operational data, identify root causes and translate insights into practical solutions and actions.
Ability to understand business and operational priorities, solve problems in a structured manner and drive initiatives within the assigned scope.
Strong stakeholder management, communication and presentation skills, with the ability to build alignment across functions.
Ability to manage, coach and develop team members.
Proficiency in English for professional communication.