- Directly implement, operate and optimize advertising campaigns on platforms: Facebook Ads, Google Ads.
- Run ads with the main objective of creating direct conversions: leads, inbox, registration forms, orders or conversion actions according to each campaign.
- Monitor, analyze and optimize advertising metrics: CPL, CPA, CPC, CTR, conversion cost, data/lead quality.
- Coordinate with Content and Design teams to build advertising content suitable for each customer group and conversion objective.
- Proactively propose directions to optimize content, targeting, budget, landing page/form/inbox flow to improve advertising effectiveness.
- Conduct testing of content groups, messages, ad formats and audience groups to find effective solutions.
- Report campaign performance periodically, provide assessments and propose timely adjustment solutions.
- Minimum 5 years of direct experience implementing and optimizing advertising on Facebook Ads and Google Ads platforms.
- Experience running campaigns with direct conversion objectives: leads, inbox, registration forms, orders or conversion actions serving business purposes.
- Ability to read, understand, analyze and optimize advertising metrics: CPL, CPA, CTR, CPC, CPM, conversion cost, lead/data quality.
- Ability to use measurement and analytics tools such as Google Analytics/GA4, Google Tag Manager, Looker Studio or equivalent tools.
- Basic understanding of tracking, UTM, pixel/conversion tracking and conversion measurement flow from ads to website/form/inbox/CRM.
- Performance marketing mindset, knowing how to optimize based on business effectiveness rather than just optimizing surface advertising metrics.
- Ability to coordinate with Content, Design and related departments to propose directions for optimizing messages, visuals, landing page/form/inbox flow.
- Proactive in work, with a mindset of continuous testing, measurement, analysis and optimization.
- Priority given to candidates with experience in agencies or industries with performance/sales orientation.
- Income and bonus: Competitive and attractive salary package, commensurate with ability and experience, 13th month bonus.
- Benefits: Full insurance coverage according to labor law (Social insurance, Health insurance, Unemployment insurance).
- Diverse benefit policies: Annual health check-ups, specialized health insurance package FPT Care (free medical treatment at hospitals).
- Appreciation activities and spiritual life care for employees and their families.
- Training and development: Participate in training courses to improve professional and soft skills, Many opportunities for career development and advancement.
- Work environment: Friendly, open, dynamic, creative and professional work environment.
- Distinctive and vibrant corporate culture with many attractive activities: New employee orientation, Team building, Company birthday, holiday events...
- Enjoy discount packages when using FPT Telecom services.
