Head of Channel - D2C
A Day in the Life
You lead the commercial acceleration of our Direct-to-Consumer (D2C) ecosystem and brand flagships, reporting to Online Commercial Director. You partner closely with our global network to deliver seamless consumer experiences, higher retention, and sustainable P&L growth.
• D2C Strategy & Growth: Own end-to-end Direct-to-Consumer roadmaps across brand websites, driving customer lifetime value, repeat purchases, and gross margin targets.
• Consumer Journey & Augmented Beauty: Deploy hyper-personalised consumer journeys, integrating diagnostic tools and virtual try-on services to elevate engagement and conversion rates.
• Performance Media & Acquisition: Orchestrate targeted acquisition and advocacy campaigns in close alignment with media agencies and CDMO teams to capture quality traffic.
• Operational Alignment: Coordinate with cross-functional supply chain, content, and data teams to secure seamless fulfilment, optimal stock availability, and peak commercial activation.
We Are Looking For
You are a decisive commercial leader who combines entrepreneurial drive with deep consumer-centric execution. You bring:
• D2C Channel Leadership: Demonstrated success leading Direct-to-Consumer business models, website operations, and channel profitability within consumer goods.
• Consumer Journey Optimisation: Strong expertise in customer relationship management (CRM), loyalty programmes, and data-driven conversion rate optimisation (CRO).
• Cross-Functional Collaboration: Proven capability to unite marketing, commercial, and supply chain functions around ambitious operational targets.
• Digital & Tech Literacy: Practical command of eCommerce architectures, performance analytics platforms, and digital diagnostic tools.
• Operational Proficiency in English: Fluent professional English communication skills to partner smoothly across local and regional teams.
What's In It For You
• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
