- Define, track, and evaluate core business metrics, and socializing decision-support tools (dashboards, reports, and self-serve analytics).
- Partner closely with senior Marketing stakeholders (CRM, Growth, Campaign) to conduct deep-dive analyses and provide actionable insights to support informed decision-making and drive business growth and efficiency.
- Lead regular business performance communication to stakeholders, clearly explaining key trends, underlying drivers, and implications to enable strategic and timely decisions across Shopee Vietnam.
- Oversee end-to-end business performance across monetization, cost efficiency, and growth opportunities; take ownership of KPI tracking, target setting, and planning for assigned functions.
- Support multiple business functions through the development, automation, and ongoing maintenance of management and performance reports.
Requirements
- At least 7 years of experience in Business Intelligence or Data Analytics, including 1-2 years in a team lead or managerial role, with a proven track record of driving measurable business impact in e-commerce, digital user growth, or digital marketing.
- Strong analytical thinking, problems solving, able to break complex and ambiguous problems into small and addressable pieces
- Experience working with cross-functional teams to gather requirements and define the right metrics to describe the state of the business - both on a macro-level and a micro-level
- Ability to learn quickly and adapt with high velocity of change
- Strong experience in SQL
- Familiarity with Python is a plus
