JOB SUMMARY
Develop short-term and long-term trade marketing support (HTTM) programs and promotional forms to drive consumption of product groups across all sales channels (traditional, KA&MT);
Support trade marketing support specialists/officers in product category planning and executing business strategy. Monitor and manage product group consumption situation in regions to timely propose appropriate promotional programs and strategies;
Plan allocation of promotional targets to each Region/Channel to ensure effectiveness of promotional programs;
Design control templates and evaluate implementation of promotional programs;
Responsible for monitoring distribution indices of all products in Regions/Channels;
Deploy, supervise, remind, guide, and ensure compliance with ISO documents; collect feedback and update relevant adjustments to ISO documents of the unit.
Main Responsibilities:
Coordinate with product category management specialists to develop HTTM programs and organize implementation of promotional programs:
Coordinate with HTTM Region/Channel in planning development strategy for assigned product groups across sales channel systems;
Responsible for developing and deploying short-term and long-term programs for assigned product categories;
Allocate promotional targets to Regions/Channels and monitor usage to ensure program effectiveness;
Monitor market situation, inventory situation, competitor situation to propose and develop promotional programs, merchandising to increase brand presence, resolve inventory, proactively block competitors… at assigned sales channels.
Deploy and supervise program implementation:
Inform via email about program implementation to Region/Channel HTTM Head/Specialist and relevant departments;
Conduct sales forecasting (brief sales) for Marketing and HTTM programs to Region/Channel HTTM Head/Specialist;
Check actual implementation of Marketing and HTTM programs being deployed in Regions/Channels through field market visits;
Implement tactical programs when necessary (in coordination with Region/Channel Director) based on market reality to ensure programs achieve maximum effectiveness.
Update and monitor market situation:
Regularly update competitor activities - analyze market situation and report to sales, timely propose promotional programs/distribution opening programs and merchandise display to respond to competitor programs, enhance Vinamilk's image in the market based on reports from Regions/Business Units;
Provide specific work plans and follow quarterly/monthly/weekly targets;
Visit market to update situation and evaluate effectiveness of promotional programs.
Summarize and evaluate programs:
After program completion, create evaluation tables and summarize HTTM programs by region/channel;
Settle costs – HTTM program budgets used.
Deploy merchandising:
Deploy product category display standards (planogram) by channel and supervise sales team implementation;
Visit market to check actual implementation, adjust appropriately for each period.
Monitor HTTM budget for regions/channels:
- Monitor budget usage of Regions/Channels.
Comply with ISO document implementation:
Responsible for supervising, reminding, guiding, implementing, and ensuring compliance with ISO documents as regulated; responsible for collecting feedback and updating relevant adjustments to ISO documents of the unit to improve work effectiveness.
JOB REQUIREMENTS
1. EDUCATION & SPECIALIZATION:
University degree (full-time) or higher.
Preference for Marketing or Business Administration specialization.
2. EXPERIENCE:
6-8 years of experience in Trade Marketing Support (HTTM) or sales/Marketing, with at least 2 years of experience in equivalent position at large-scale fast-moving consumer goods companies.
3. PROFESSIONAL KNOWLEDGE & SKILLS:
Good knowledge of Business, Marketing, HTTM.
Understanding of finance.
Understanding of distribution channels/fast-moving consumer goods industry.
Communication skills.
Negotiation skills.
Decision-making skills.
Problem-solving skills.
4. OTHER REQUIREMENTS:
Proficient in MS Office.
Knowledge of management software systems SAP/Solomon/Oracle.
Proficient in English.
Honest, with team spirit.
Note: Due to the large number of applications, Vinamilk will only contact suitable candidates for interviews. Thank you for your interest and application!
